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Embrace digital processes to transform traditional services or creating new ones

Digital transformation can refer to anything from IT modernization (for example, cloud computing), to digital optimization, to the invention of new digital business models.” In general, it refers to the use of digital technology to materially evolve or create new business processes

There are 3 different types of Digital Transformation:

  1. Customer Experience — working to understand customers in more detail, using technology to fuel customer growth, and creating more customer touchpoints

  2. Operational Processes — improving internal processes by leveraging digitization and automation, enabling employees with digital tools, and collecting data to monitor performance and make more strategic business decisions

  3. Business Models — transforming the business by augmenting physical offerings with digital tools and services, introducing digital products, and using technology to provide global shared services

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